AYES, a Hong Kong fashion brand, was established in 2020 with a focus on Hong Kong culture. It is committed to promoting local design and introducing high-quality fashion items.
AYES originated in Hong Kong and has been actively promoting local culture by combining Hong Kong elements with a witty and humorous approach. In addition to regular collaborations with Hong Kong designers, AYES actively engages in brand partnerships to raise awareness of Hong Kong brands among a wider audience.