Indigo 11.50 - A representative new generation indigo dyeing brand in Hong Kong, aims to create a complete production process from dyeing to design within Hong Kong and reposition the contemporary indigo craftsmanship. It gained media attention during its early establishment and was recognized as the first local indigo dyeing brand in Hong Kong, even attracting a special visit from "DEAR", a Korean art magazine.
The name "Indigo 11.50" represents the concept of "handcrafting blue pieces." The brand insists on infusing the production process with "the delicacy of hands and the warmth of the heart" to present the precious tradition. Modern industrialization and digitization have caused people to lose tangible qualities in life. By revisiting this process, we aim to restore the intuitive sensory experience that we have gradually lost in the digital era.
Through the collaboration with FASE, we hope to convey our perception of blue to different users. Blue has a calming effect on mood, making it a perfect antidote for the hectic life of using mobile phones.
"The time spent without the texture of colors is a blank canvas." - Indigo 11.50
